ASports Secures Broadcasting Rights for PSL 2024: A Landmark Achievement
ARY Media Group's HD sports channel,
ASports, has emerged victorious in clinching the broadcasting rights for the
highly anticipated Pakistan Super League (PSL) cricket tournament. The winning
bid, amounting to Rs6.30 billion, reinforces ASports' commitment to delivering
top-notch sports content to Pakistani viewers.
Competitive Bidding Landscape: TenSports and PTV Sports in the Race
In a competitive bidding scenario,
ASports outshone rivals by securing the rights for the next two seasons.
TenSports, the second-highest bidder at Rs5.28 billion, and PTV Sports, with a
bid of Rs5.25 billion, showcased strong interest. Interestingly, ASports faced
no direct competition, solidifying its position as the premier HD sports
channel for PSL coverage.
Digital Rights Secured by Blitz Advertising: A Strategic Move
In a parallel development, Blitz
Advertising successfully secured the PSL digital rights for Rs1.90 billion.
Despite the base price set at Rs7.35 billion, these strategic acquisitions by
ASports and Blitz Advertising mark significant milestones for the PSL.
PSL 2024 Schedule Unveiled: Cities and Home-Ground Matches
The recently revealed schedule for PSL 9
unveils a total of 34 matches, with Karachi hosting 11, Lahore and Rawalpindi
each hosting 9, and Multan contributing 5 matches. Key teams like Karachi
Kings, Lahore Qalandars, Islamabad United, and Multan Sultans are poised to
engage fans with 5 home-ground matches each.
Unique Team Allocations: Peshawar Zalmi and Quetta Gladiators
Peshawar Zalmi is scheduled to play 4
matches each in Lahore and Rawalpindi, adding an intriguing dimension to their
fixtures. Meanwhile, Quetta Gladiators have distinctive plans, featuring 3
matches each in Karachi, Lahore, and Rawalpindi.
In summary, the PSL 2024 schedule
promises an exciting cricketing spectacle, with ASports at the forefront,
elevating the viewing experience for cricket enthusiasts across Pakistan.
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